Recent studies show that 69% of consumers prefer to use ChatBots because they deliver quick answers and 56% of consumers prefer to message rather than call customer service.
With a projected worldwide market size of more than $1.3 billion by 2024, chatbots will be a driving force for business communications.
Capability |
Mobile Marketing |
Chatbots |
RPAs |
|
---|---|---|---|---|
Chat |
||||
Text based chat / Image based chat | NA | Text Chat | NA | Text & Image Chat |
Dynamic context switching | NA | Limited | NA | Unlimited |
Messages |
||||
Notifications & Static messages in App/Web/Chat | App/Web | NA | NA | App/Web/Chat |
Interactive messages | NA | NA | ||
RPA |
||||
Front-office RPA / Back-office RPA | NA | NA | Back-office RPA | Front-office RPA |
Repetitive / Intelligent Dynamic | NA | NA | Repetitive | Dynamic |
BotMarket |
||||
Customers & Partners host bots & RPAs | 2-3 own bots | Marketplace | Marketplace | |
Intent-driven |
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1st party data generation - Intent/Moment/Action | ||||
Intent based targeting & automation | ||||
Partner Content & Support |
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TCS / EY / Capgemini / Accenture |