Recent studies show that at least 5 billion people (65% of world population) globally send and receive SMS messages. However, marketing SMS messages have about 23% conversion rate. Another study shows that SMS open rates are as high as 98%, compared to just 20% of all emails.
By 2024, organizations will lower operational costs by 30% by combining hyperautomation technologies with redesigned operational processes. (Gartner predicts 2020: RPA Renaissance Driven by Morphing Offerings and Zeal for Operational Excellence).
Capability |
Mobile Marketing |
Chatbots |
RPAs |
|
---|---|---|---|---|
Chat |
||||
Text based chat / Image based chat | NA | Text Chat | NA | Text & Image Chat |
Dynamic context switching | NA | Limited | NA | Unlimited |
Messages |
||||
Notifications & Static messages in App/Web/Chat | App/Web | NA | NA | App/Web/Chat |
Interactive messages | NA | NA | ||
RPA |
||||
Front-office RPA / Back-office RPA | NA | NA | Back-office RPA | Front-office RPA |
Repetitive / Intelligent Dynamic | NA | NA | Repetitive | Dynamic |
BotMarket |
||||
Customers & Partners host bots & RPAs | 2-3 own bots | Marketplace | Marketplace | |
Intent-driven |
||||
1st party data generation - Intent/Moment/Action | ||||
Intent based targeting & automation | ||||
Partner Content & Support |
||||
TCS / EY / Capgemini / Accenture |